Every craftsman needs a set of values to guide their work. Distilled below are the ideas that help me create meaningful things.

N° 1

Simplify. Simplify. Simplify.

N° 2

Customers don't see ideas. They see execution.

N° 3

Less details. Better details.

N° 4

What you cut is as important as what you keep. The art is in the edit.

N° 5

The work comes first. Listen to what it needs.

N° 6

Be fearlessly one of a kind. For in the particular lies the universal.